Comfort Food is Always a Favorite
Comfort food has always been a popular choice for diners looking for a satisfying and filling meal. But in recent years, there has been a resurgence in the popularity of comfort foods, driven by changing consumer preferences and the impact of the COVID-19 pandemic. Village Inn, with its focus on traditional American fare, all-day breakfast menu, and spectacular pies, is perfectly positioned to take advantage of this trend.
Why Comfort Food?
Comfort food is any type of food that brings a sense of nostalgia and emotional well-being to the eater. It’s the food we turn to when we’re feeling down or homesick, the food that reminds us of family gatherings and special occasions. Comfort food can take many forms, from fried potatoes, cheesy eggs and bacon, or a sweet slice of pie.
With so much uncertainty and stress in the world, people are craving the simple pleasures of life. Comfort food provides a sense of familiarity and comfort, a reminder of happier times. In addition, the pandemic led to many people spending more time at home and cooking meals themselves, leading to a rediscovery of classic comfort dishes.
According to the Kerry 2023 Global Taste and Nutrition Charts, the prediction for what foods are trending includes seeking out favorite classing meals. “Indulgence, in particular, will take on new meaning as younger consumers seek out comforting, familiar foods of their youth. But also on the menu are affordable comforts, such as indulging in what Kerry says are nostalgic favorites.”
Village Inn Meets the Demand
It’s safe to say that comfort foods are timeless and never going out of style. This creates a massive demand for reliable, yet delicious comfort foods. Village Inn is well positioned to excel as a brand with our popular menu, filled with classic comfort foods that are sure to hit the spot. From our famous made-from-scratch pancakes to our fan-favorite pies, we offer a wide variety of dishes that are perfect for any occasion. We also take pride in using high-quality ingredients and scratch-made recipes, ensuring that each meal is as delicious as it is comforting.
“People choose us more during bad times,” says multi unit franchise owner Danny Lehan. “They choose us more because it’s that great comfort food. And that’s probably why the brand has been around for over 65 years now.”
As a Village Inn franchise owner, you can feel confident that you’re meeting a growing demand and providing a much-needed service to your community. Our brand has a proven track record of growth, and we offer comprehensive training and support to help you grow and profit from the demand for comfort food. Plus, with a loyal customer base and a focus on customer satisfaction, you can rest assured that your business will thrive in any market.
Harness America’s Love for Comfort Foods
Village Inn is the perfect franchise to satisfy America’s comfort food appetite. With classic comfort dishes, high-quality ingredients, and a proven track record of growth, Village Inn is the ideal choice for franchise owners looking to capitalize on the demand for comfort food.
If you’re ready to start a conversation with our team about investing in the Village Inn franchise opportunity, fill out our inquiry form here. We’ll be in touch with a free copy of our Franchise Information Report, containing more information about the Village Inn franchise opportunity.
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